Fidelity vs. Convenience

An exclusive excerpt from Fortune magazine of a new book by Kevin Maney which explores the trade-off between quality and convenience and how Starbucks lost its "fidelity."

"Consumers are willing to give up convenience for great fidelity, or ditch fidelity for great convenience. But anything that offers just so-so fidelity and so-so convenience falls into a no-man's-land of consumer apathy that I call the fidelity belly. That's where music CDs, newspapers, and desktop Windows-based PCs find themselves today."