hulu versus YouTube - Mark Cuban misses the point

An interesting post by Mark Cuban on his blog makes some good points but completely misses one of the most important differences between the two sites, YouTube is a social network, hulu isn't. For content producers, publishers and marketers, there is no better site (perhaps besides Facebook) for driving rich brand engagment. Sure, as a marketer, I can put an ad on hulu, but it's the same old mass market interuption model...will anyone click? No one will comment, mash-up, respond or subscribe to my content, that's for sure. YouTube, like MySpace and Facebook will continue to evolve their business models, they must and they will. But for now, they have won, and will continue to win because they've created much more than just a internet version of the same old lean-back platform.